Podcast

Welcome to
Don't lose the point.

Staying ahead of marketing trends, learning from B2B experts, and hearing what is and isn’t working is the point of the podcast. Hosted by Daniel Beresh, each episode features an industry CMO or seasoned pro who knows the ins and outs of the industry and makes it a point to stay on top of the changes.
LISTEN ON
Spotify
Apple Podcasts
EPISODES
1 September 2026 • Episode 16 • 40:47

Making Big Bets Without Big Budgets with Greg Overmonds

Guest: Greg Overmonds • VP of Marketing • SWTCH
Greg Overmonds shares how challenger brands can use focus, creativity and AI to make big plays without big budgets.
Listen to the episode →
12 June 2026 • Episode 15 • 39:32

B2bber B2B Stories with Daphne Luchtenberg

Guest: Daphne Luchtenberg • Global Marketing Director • McKinsey Operations Consulting
What actually makes B2B buyers care? Daphne Luchtenberg cuts through the noise.
Listen to the episode →
7 May 2026 • Episode 14 • 32:03

Creative Briefs: The Most Important Step Everyone Skips

Most teams treat the creative brief like admin work. It's not. It is the difference between marketing that works and marketing that exists.
Listen to the episode →
6 April 2026 • Episode 13 • 46:03

Enterprise GTM with Sanjay Chaudhary

Guest: Sanjay Chaudhary • Head of Enterprise Marketing • SAP
Enterprise marketing is not about more campaigns. This episode explores how credibility, alignment, and customer insight drive real impact.
Listen to the episode →
9 March 2026 • Episode 12 • 45:23

The Importance of Knowing Your Customer with Prateek Mathur

Guest: Prateek Mathur • Head of Marketing • SAP SuccessFactors Asia-Pacific
Enterprise buyers do not move in straight lines. This episode explores why knowing your customer is the real key to B2B growth.
Listen to the episode →
22 January 2026 • Episode 11 • 33:29

The Realities of AI in Creative Production

AI is changing creative production, but it's not a magic shortcut. This episode breaks down what clients need to know before using it.
Listen to the episode →
9 January 2026 • Episode 10 • 36:32

Stop Writing Complicated Value Props

A strong value proposition is not a tagline. This episode breaks down how to simplify complex B2B offerings into a clear North Star.
Listen to the episode →
7 November 2025 • Episode 9 • 27:11

Creating Video Magic with Hugh Noonan

Guest: Hugh Noonan • Video Editor • Fide
Great B2B video is not magic. This episode unpacks the creative process behind turning complex business ideas into stories people can feel.
Listen to the episode →
8 September 2025 • Episode 8 • 23:04

Buzzword Detox

Buzzwords may sound smart, but do they survive the buzzer? This episode plays jargon police with vague B2B messaging.
Listen to the episode →
9 July 2025 • Episode 7 • 20:14

The B2B Video Explosion

Video is everywhere in B2B, but more is not better. This episode breaks down how to use video strategically, not just loudly.
Listen to the episode →
27 June 2025 • Episode 6 • 22.36

Humanizing B2B Marketing

B2B marketing does not need more polished sameness. This episode unpacks how to make professional services marketing feel human.
Listen to the episode →
20 June 2025 • Episode 5 • 25.15

How to be Proactive in a Reactive Marketing Environment

How professional services marketers can escape last-minute chaos by building sharper messaging, strong systems, and content that compounds.
Listen to the episode →
21 October 2024 • Episode 4 • 21:22

Building Non-Transactional Relationships with Shanil Ebrahim

Guest: Shanil Ebrahim • Partner • Deloitte
How to build relationships with clients that surpass the typical transactional vendor-buyer roles.
Listen to the episode →
27 August 2024 • Episode 3 • 21:22

Building a Digital Presence with Paul Do Forno

Guest: Paul do Forno • Partner • Deloitte Digital
How to get yourself out there online to build authority in your market.
Listen to the episode →
15 July 2024 • Episode 2 • 23:50

Becoming the Expert with Gord Sandford

Guest: Gord Sandford • Partner • EY
What if your income and your passions didn't need to be separate things?
Listen to the episode →
8 July 2024 • Episode 1 • 27:37

Humility and Continuous Iteration with Dave Zager

Guest: Dave Zager • Global Workday FSI Leader • Deloitte
How to position your service as the go-to solution - not just another option out there.
Listen to the episode →
Follow
Apple Podcasts
Spotify
Amazon Music
RSS Feed