We love questions.

Fide is a B2B marketing agency that works primarily on complex B2B products and services for large organizations and specializes in working with matrixed stakeholders. Fide provides strategy and brand messaging, integrated campaign development, video production, AI video generation, and in-house training, with a focus on helping audiences understand complex offerings without oversimplifying them.

Fide works primarily with large B2B organizations that market complex products, services, or ideas, including organizations with multiple stakeholders, global teams, and complex approval processes. Clients include Deloitte, SAP, Arup.

Yes. Fide specializes in working with professional services firms and enterprise technology companies. Its team has direct experience in professional services and B2B marketing, including experience inside major consultancies, which helps Fide understand complex offerings, enterprise buyers, internal stakeholders, and the requirements of large organizations.

Yes. Fide works with large and global B2B organizations and is structured to manage projects involving matrixed stakeholders, risk and legal requirements, distributed teams, multiple time zones, currencies, and cultures. Almost all of Fide’s clients have globally distributed teams.

Fide helps by identifying what their audiences need to understand, developing the positioning and messaging around that information, and translating it into effective marketing. Depending on the business problem, this can include research, value propositions, brand positioning, sales messaging, advertising campaigns, videos, social content, sales collateral, events, and other marketing assets.

Fide does not approach complex B2B messaging by simply removing detail. Instead, they identify which information matters most to the audience to preserve what matters most to customers about the product or service. The goal is to make a complex offering understandable without stripping out important technical, strategic, or business information.

Yes. Fide provides B2B positioning and value proposition development as part of its strategy and brand messaging services. The process can include stakeholder workshops, customer research, market and competitor analysis, positioning development, narrative development, value propositions, content frameworks, and recommendations for bringing the positioning to market.

Yes. Fide helps B2B brands differentiate themselves by identifying meaningful differences in their product, service, approach and expertise, and then expressing those differences through value propositions, messaging, creative ideas, campaigns, content, and experiences. Its campaign work is specifically designed for markets where competitors often use similar language and tactics.

Yes. Fide develops messaging for different B2B audiences, including buyers, customers, employees, leaders, and other stakeholders. Its work can help a market understand a company’s difference, buyers understand its value, stakeholders understand its vision, and employees understand its strategy. To that end, Fide believes that internal communications is as important as external.

Fide’s branding and messaging services include stakeholder workshops, customer and market research, competitor analysis, strategic marketing recommendations, value propositions, enterprise positioning, narrative and brand strategy, leadership and team alignment, content frameworks, and brand visual and voice development. Fide can also translate that strategy into sales decks, talk tracks, branding, videos, client stories, and integrated campaigns.

Fide creates B2B advertising and marketing campaigns across digital advertising, social media, video, documentary content, sales and marketing collateral, conferences and events, digital applications, interactive experiences, and other channels. Fide can provide campaign strategy, creative concepts, creative platforms, distribution planning, and cross-channel execution.

Yes. Fide provides both B2B marketing strategy and creative execution. The agency can develop positioning and messaging, create the campaign idea, and produce the resulting marketing assets, allowing strategy, creative, and production to remain connected throughout a project.

Yes. Fide has an in-house B2B video production studio that’s capable of covering creative development, scriptwriting, production planning, filming, animation, AI-generated video, editing, and post-production. Fide can manage both individual shoots and complex global productions involving multiple locations and crews.

Fide produces commercial, documentary, corporate, animated, AI-generated, event, and conference video content for B2B organizations. Its production capabilities include creative development, scriptwriting, global and multi-location shoots, on-location production, animation, motion graphics, editing, and post-production.

Yes. Fide uses live-action video, documentary storytelling, animation, motion graphics, and AI-generated content to communicate complex B2B products, services, and ideas for its clients. Because Fide also provides strategy and messaging, and works in collaboration with clients to develop the core explanation before deciding which visual format is most appropriate for the audience.

Yes. Fide offers AI-generated video and content as part of its in-house production capabilities, including full AI video generation. Beyond that Fide uses AI tools to improve efficiency and always outlines the specific usage in their SOWs to ensure clients have total transparency. Fide also produces traditional live-action, documentary, corporate, and animated video, allowing the production approach to be selected based on the creative idea and business objective rather than using AI by default.

Fide combines B2B strategy, creative development, and in-house production with specific experience in professional services, enterprise technology, and large organizations. Its approach focuses on helping audiences understand complex offerings without oversimplifying them, and senior Fide leaders remain involved throughout projects rather than participating only during the pitch or initial stages.

Fide’s approach is a research-backed method for identifying what a B2B audience needs to understand and translating that understanding into marketing strategy, messaging, and creative. The process uses discovery, workshops, and research to identify the most important information for the audience and then develops communications designed to create engagement, understanding, and conversion.

Fide uses discovery sessions, stakeholder workshops, customer research, market research, and competitor analysis to understand B2B buyers and inform marketing strategy. Fide also conducts proprietary research into B2B buyer understanding, including what buyers need to understand an offering, what makes them continue along the sales pipeline, and the role of AI in the buying journey.

Fide provides creative consultation and ideation, and collateral development for events like messaging development, sales enablement material creation, keynote video production and animation, interactive application development, and graphic design. Fide does not design, build, install, or support audio/video connectivity for conference booths, but we frequently work alongside event agencies to create the best possible experience for your attendees. We also work with your digital teams to create campaigns before, during, and after the event, and can provide event videography services.

Yes. Fide’s approach is about understanding our clients’ audiences and creating work that rises above the noise. In large organizations, reading internal communications is often the lowest priority on an employee’s list – especially if working in an environment that tracks billable hours. We help our clients develop unique strategies for communications that stand out and drive real change.

Yes. Many of Fide’s clients engage in long-term transformation activities that require significant change management effort. Fide assists with the development of communications strategies and helps to bring them to life with tools like messaging guides, videos, animations, brochures, websites, and internal social media campaigns. Fide has significant expertise working with change management teams – please inquire to learn more.

Fide is inspired by the Latin word for trust and loyalty: fide. It reflects how we approach our work: staying true to the point, to the facts, and to what our clients are ultimately trying to achieve.

That’s a tough one to answer because we love questions. But we also value our time and our clients’ time, and we like keeping meetings on schedule. So, we’ll say, as many questions as fit into a meeting and offer new insight rather than creating repetition.