We tell it like it is.

Think of us like B2B’s BFF. We prioritize project success and making you look good. Whether you’re looking to sharpen your positioning, create a groundbreaking GTM campaign, or align your team around a single narrative, we’re the agency that’s also a true partner. We point out blind spots, have honest conversations, and we expect the same in return. It's all in the spirit of finding innovative ways to move your customers along the journey.
welcome to fide

Meet the leadership team

You won't find another team with this kind of B2B and creative expertise. Unlike other agencies, these leaders play a role throughout your project (not just at a pitch meeting).
FOUNDER

Dan Beresh

Frustrated with a sea of bland B2B marketing messaging, Dan founded Fide to help innovative companies gain traction by speaking to their customers, not at them. Dan is a former creative director at Deloitte and commercial film director in Los Angeles, and brings a creative lens to everything Fide does.

CREATIVE & STRATEGY DIRECTOR

Alex Furrer

As a former journalist with over two decades in the industry and 15 years leading creative teams, Alex built her career with a balance of B2B and B2C, and a of philosophy of 'great work that works.' She held posts at OgilvyOne (CCO), Match (ECD), and Sid Lee (ECD) before joining Fide.

CLIENT EXPERIENCE &
ACCOUNTS DIRECTOR

Cynara Pinto

Cynara is a client experience and operations specialist with nearly a decade of experience delivering integrated marketing and brand campaigns at global agencies like Edelman. She specializes in managing complex projects, aligning teams, and creating the clarity and structure needed to bring great work to life.

HEAD OF VIDEO PRODUCTION

Joe Simone

Joe spent 11 years as a national video leader at PwC before joining Fide, and has spent his entire career in B2B marketing. Unsatisfied with conventional approaches, his creative always pushes the envelope of what’s possible in a B2B environment, pulling references from B2C and the latest trends to make cutting-edge work.

WE WORK BY THESE VALUES

Honesty & Accountability


1
We work as partners with our clients, co-creating solutions that maximize their investment in us. We are driven to create the maximum impact and will speak up if we believe we’re going down a road that runs counter to our clients’ goals.

Service

2
We exist to serve clients, and we wouldn’t be here without our many trusted partners. We put our clients’ goals ahead of our own, measuring success by the success of our clients – not a shiny cabinet of awards.

Ethics

3
Our work gives clients a megaphone to communicate their message globally. And we believe that message should be an honest representation of their services and based on verifiable facts.

Get to the point
without losing the point.

GET IN TOUCH